Charlie Puth, Justin Bieber, Charice Pempengco, or the new lead singer of the band group Journey, Arnel Pineda—these are only four examples of singers that have garnered massive popularity in their careers. And what do they have in common?
They were all discovered via YouTube and some of them without even intending to be noticed at the time. It was only a dream how to become a great singer in time past.
Many years ago, your only shot at achieving success as a singer was to either be discovered by a talent scout or join a contest and win it. It used to be a nerve-wracking ordeal. I remember the cassette tape days when you had to submit a music demo to some producer, not knowing if someone even has the chance to listen to it. Most can get lost in the shuffle. Sometimes, it’s a waste of time and money if you never hear back from them.
Even today, there are many contests which you can join, but there is no certainty that the scouts will like you, let alone think you have star quality.
So, what’s your option? What should you do? It’s the social media era. Use this technology to your advantage as many others have already furthered their careers through it. It’s a tremendous opportunity for anyone that has the drive and passion, in any niche including singing.
Build Your Page, And Drive Traffic To It
If you want your passion for singing to grow by leaps and bounds, you are in the right place and time. What an opportunity you have in front of you. You’re already on it every day anyway, your computer. If you haven’t had the chance, now is the time to create a social media account.
There are several platforms that you can choose from, but one that’s gaining so much popularity that you can start with is a YouTube channel.
Imagine, having a digital space online to display your singing videos without paying a single dime. After all, you are a singer, and you want people to see and hear your prowess in belting out those favorite tunes of yours.
When building a YouTube channel, organize your thoughts and carefully plan how you will execute. Some important things you need to consider, to start with, are:
- Songs that you will be singing – put a list of songs that belong to a specific genre, and make sure you are comfortable singing them. Click Karaoke Version for over 51,000 songs to choose from.
- The place where you will be performing – Bedroom? Studio? Anywhere you prefer, with good lighting and background.
- Frequency – how often are you going to release a new cover, or your own composition if you have that skill under your belt? Make one every week, if you can, as you build a following, and then increase the frequency as you go along.
- Tone – Do you want it moody, light, fun, witty? A positive tone will always go a long way and set you apart as unique to the followers that you will attract.
- Ask for feedback – once your audience starts to build up, engage with them by replying to comments that are worth responding to.
After you gain much popularity and an eventual massive following, you can venture into Music Videos and perhaps a professional videographer and studio engineer to help you out.
Provide Value, Help Your Fans Learn Something of Interest
In addition to your singing. Soon, provide your audience something new to look forward to. You can alternate your posts between singing and providing value.
What is this value? If you play the guitar or piano, teach them how to play some songs with it. Share some vocal exercises you’ve been using for your warm-ups. It can be anything your imagination can fathom. Perhaps share some of your previous recordings as a gift, if you have some already. Check an album I have recorded as a sample.
If your fans start seeing you as a value provider, they are more likely to share your page to the world. That’s when your videos or posts become viral and if you’re paying attention, you know what that means. You create revenue, intentional or otherwise. Well, I wouldn’t mind that either, it’s inevitable. But if the only thing you do is self-promotion, then you are likely to alienate yourself from your audience.
Welcome Your Fans, Make Them Feel Special
Never forget to thank your followers for subscribing. If you are using Instagram, Twitter, and Facebook, you have to engage your audience by responding to their inquiries in your social media channels. You can even go out of your way to selflessly help with a problem without asking anything in return.
Now, you have to anticipate a problem in the future. You can only engage so much. So, what you need to do is to focus on a maximum of two social media channels at a time—with YouTube your primary channel where you can talk and entertain your fans. The other could be your website, a blog, or Facebook where you can disclose more valuable content in written form.
As an artist or soon to be one, you can use Facebook for setting up events, having your friends share your new YouTube posts, creating a poll, and so much more.
Stream it Live, Launch a Mini-Concert
Once you have amassed a following, it is high time that you set up a live streaming event. A mini-concert for instance or a live video chat. Do not be afraid to do this. You must believe in yourself. Every time you venture into the unknown, there’s always some level of discomfort and that’s ok.
It only adds to the excitement, plus everyone goes through it, no exception. No one started being good at something right away, but you can only get better over time if you do it long enough many times over. It’s just the way it is, really.
Cheer up, your followers would never have subscribed if they did not like you and your singing, anyway.
Before you set up a date, it would help if you give your fans a reason to attend. The best way to do this? Make a poll. Ask your fans to do either of the two:
- Make recommendations about what you will sing if it’s a mini-concert you’re doing
- Make them choose from your list of songs
- _______________________ – Think of something else to add here.
You see, if your fans are involved, they have a reason to show up in anticipation. And if that’s the case, figure out the best time of day that most of your followers are online.
Get Social Now
Start your social media channels and use them right away, today. There is no excuse for not being heard by someone these days. Let’s skip the producer for now. Your audience is massive, it’s global, and they will love your creativity and imagination.
If you put your heart and time into it, you can only get better. I couldn’t imagine this was possible 20 years ago. Take the first step and you’re on your way. Remember, three things you need to do:
- Add Value
If you need more help in your singing, you can reach me here by leaving your comments down below. I’m dedicated to providing valuable resources to aspiring singers, or seasoned ones, like you.
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